Logo for Average Film Reviews, and how it appears on the website

I did a nice little logo for Nicola Timmins, a great photographer and film reviewer. I met Nicola when we were both studying Online Marketing with Advertising and PR. She posts her film reviews on Average Film Reviews, and asked me to design a new logo for what was just simple text before. I liked the idea of 3 out of 5 stars is average, so I worked on ways to get three stars into the logo. One of the first ideas I had was making the A a star, so with a bit of adjustment to Coffee Service I managed to make the A look like a star, and the stars look like As. After that it was a case of setting some Futura underneath to anchor the script. I presented a few colour choices to Nicola and she liked the yellow and red option best.

Here’s a few of the alternative options we examined:

ALternative logo designs for Average Film Reviews